Monthly Archives: August 2011

Yiying Lu’s Qr Code Fashion Illustrations – FANTASTIC!!

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Yiying Lu‘s Fashion Illustrations commissioned by Meets Obsession inaugural magazine‘s “10 Most Intriguing in Fashion” feature story are FANTASTIC! Each of these “Most Intriguing” illustrations include an embedded QR code, that contain the name of the Fashion Icon, Artist name as well as a web address where you can learn further information about the project, as well as get information on how to download the illustrations from the featured article.

Meets Obsession magazine is a print publication that intersects obsession with fashion, music, film, and art. Jacqy Law, Publisher and Editor-In-Chief said “Yiying Lu is incredibly talented and her illustrations for our inaugural issue are an inspiring mix of high-fashion and high-technology. At Meets Obsession, we’re committed to bringing fashion to our readers – wherever they may be! Yiying Lu’s artwork adds an innovative digital component to the print version of our magazine, and allows us to interact with our readers in wonderful new ways.”

Excellent example of the synergy that can be created between technology and art! I think the QR Code should have been a direct web link that takes you to a mobile web page that displays the name of the Fashion Icon, Artist name and the illustration. I use x.co,  url shortener that allows me to change the QR Code url so my QR code links can be easily changed.

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QR code art wins New Zealand National Contemporary Art Award

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Andre Hemer received the National Contemporary Art Award of New Zealand, the most important art award of NZ. A painting that doubles as a QR code has been announced as the winning entry in the Bold Horizon National Contemporary Art Award 2011. The announcement was made at an awards ceremony at Waikato Museum on Friday, 5 August.

The entry titled Blue Poles is by New Zealand artist Andre Hemer, who currently resides in Sydney. As the winner, Mr Hemer receives $15,000 in prize money.

 

Judge John Hurrell said  “The winning work by Andre Hemer is a painting that doubles as an iPhone QR code, linking to a Google map showing where Jackson Pollock’s famous Blue Poles (1952) is located in the National Gallery of Australia in Canberra. This American painting was purchased by the Whitlam Government in 1973 for $2 million. Possibly the most important twentieth century artwork in the Southern Hemisphere, Pollock’s work is referenced by Hemer to speak of cultural capital and national status globally, and the aspirations of a New Zealand artist looking at it from afar.”

Read about it at The Big Idea or Public Delivery or Connecting with art or at  Waikato Museum!

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