This sign is outside of the Brooklyn Museum. The QR code, when scanned, reads: “Oncoming cars rush/Each one a three-ton bullet/And you, flesh and bone.” Credit Will Yakowicz
The colorful sign, which has a QR code that reveals a haiku when scanned with a smartphone, is part of the Department of Transportation’s new safety campaign called “Curbside Haiku” and is meant to engage pedestrians and alert them to the dangers of crossing busy streets throughout the five boroughs.
Curbside Haiku,” a NYC DOT safety education and public art campaign launched in November 2011, is a set of twelve bright, eye-catching designs by artist John Morse that mimic the style of traditional street safety signs. Each sign is accompanied by a haiku poem. The “Curbside Haiku” installation can be seen citywide on 144 signs to promote road safety. Each design and haiku delivers a safety message by focusing on a transportation mode.
Placed near eye level in high-crash locations near cultural institutions and schools, the colorful signs draw attention to the critical importance of shared responsibility among pedestrians, bicyclists and motorists in keeping New York City’s streets safe.
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Source: Will Yakowicz
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Twin Oaks Gallery Art and Frame will be hosting one of the largest and most unique art shows in the area. Artist from all over the country will be invited to submit their entire portfolio of art to be displayed via a 5×5 custom QR code in the gallery from December 8 through January 8, 2012. Local businesses will also be invited to participate with the opportunity to include a special, discount, or promotion with their code.
