Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA.
She presents 10 Creative Ways to Use QR Codes for Marketing on Mashable Business, I think she knows what she is talking about, check out the article.
Source: Mashable Business
New Belgium Brewing’s new Ranger IPA 12-packs feature a QR (quick response) code, which allows users to get instant access to all things Ranger. By scanning the QR code, found in two spots on the Ranger 12-packs and in national full-page New Belgium advertising, Ranger fans can follow their local New Belgium Ranger, learn about music, food and even see food pairings that go with Ranger. There is a music video (hip-HOP, of course) featuring New Belgium Rangers for the truly committed. Check out our post on Marketing Beer with QR Codes to see the video.
“Although we sometimes refer to smartphones as electro-leashes, they sure do make life easier and they can be pretty entertaining,” says New Belgium spokesperson, Bryan Simpson. ”These QR codes are a great way for people to learn more about Ranger and New Belgium events happening near them. It’s so simple—just scan and, voilà, Ranger comes to life.
Couldn't find their QR code, so I made my own for their mobile web page
The QR Code links to: http://newbelgium-qr.w1.friend2friend.com/ (check out the online Iphone 4 Emulator)
Source: The Beer Spot
Vancouver Codes by Douglas Coupland is the 8th work in the yearlong 10 Seconds project curated by Paul Wong. 10 Seconds is presented by On Main in partnership with inTransitBC and commissioned by The City of Vancouver Public Art Program with the support of Vancouver 125 and the participation of the Government of Canada.
Vancouver Codes is the latest manifestation of recent new work by Douglas Coupland that extends the graphic black and white QR code into the realm of colorful modernist paintings, while retaining the code’s original interactive function. Vancouver Codes is launching on Canada Line video screens Jan.16-31, 2012, on youtube, facebook and at www.onmaingallery.com.
Vancouver Codes is 10 seconds of elegantly shifting codes that link to twenty pieces of data: including youtube videos, photographs of various sites such as Grouse Mountain, VanDusen Gardens, public artworks including Coupland’s Digital Orca and Terry Fox sculptures, and written messages. He has also created a QR code that links to www.onmaingallery.com: all reasons to take out your smart phone, scan that screen, and see where Coupland takes you.
Source: YouTube
Still Creek Press has made some very creative QR Codes; check out their site at www.stillcreekpress.com. They have been providing full-service commercial print, business forms, digital and ticket printing for almost 25 years in the Vancouver, BC, Canada area. It is great to see a printing company that gets QR Codes!
Rounded corner filter with coordinating color hues
Scribble filter
Check out the banner they placed outside their building: http://www.stillcreekpress.com/practical-uses-for-qr-codes-in-print-media/
Source: Still Creek Press
Located in McKinney, TX, art students from Cockrill Middle School released almost 500 helium filled balloons with pieces of personally made origami attached.
From their blog:
“Watch the sky for our origami artworks. We have attached our origami to balloons and sent them out into the world. Each one has a scannable QR code and a serial number. If you find one, tell us where you found it, which number it is, and most importantly, what you think.”
Scan the QR Ccode in the photo below to read their blog to see how soon they received a response to their creative endeavor.
That is alot ballons! Check out the news story with video at NBCDFW.com
Art Bouvier, Papa Roux, Designer of the Papa Roux Amazing HAND-DRAWN QR Code sent me an email and another fantastic amazing COLOR QR Code featuring the Indianapolis City Market; http://www.indycm.com/qr1. Try it – it does scan and it makes me hungry at the same time!
Here is his email;
“Jim -
Recently I was contacted by a guy in California who runs a QR design shop or something. Said he found out about my hand-drawn QR code through your blog.
Thanks for blogging about me. The QR code was really something I did sorta for fun, and to see if it could be done. Being slightly knowledgeable about programming limitations and such, and reflecting on just how error-tolerant QR codes are in the wild, I found myself imagining the code to scan and decode a QR code. It became obvious
that it would only be practical to establish the boundaries and sizing (thus the corners, etc), and then extrapolate the area of the code and analyze quadrants, rather than look for hard lines. And while you’re at it, that’s only possible if you look for average contrast differences, rather than hard black and white.
And while you’re at THAT, of course, why not just discard color altogether, and simply go with pure contrast?
And so, we end up with a new code, one that hits mainstream media advertising TOMORROW in the most popular local rag, as part of a major Super Bowl advertising campaign. And then, by Feb 1, fifteen more similar to it are part of a gallery full of three-foot square canvas framed pieces in yet another major super bowl media event.
Art Bouvier
Papa Roux”
Fantastic QR Code – keep up the good work.
Source: Papa Roux Po-Boys and Cajun Food, tel 317.603.9861, 10th & Post Road, East Side of Indy
Competition and app starting February for the new Mercedes A-Class. More info here http://bit.ly/xMVd7K
From 2d-code.co.uk: “The brand new 2013 Mercedes-Benz A-Class will debut at March’s Geneva motor show after extensive road testing in a QR Code vehicle wrap (image below). No doubt inspired buy the success of the Mercedes-Benz QR Code race in Singapore the vehicle wrap is part of a competition to win a trip for two to the world premiere of the A-Class in early March in Geneva. From the first week of February the QR Codes will resolve to a free app “the A-Class QR-Trophy” which allows participation in the competition and the collection of “badges”. Badge collection is by scanning QR Codes which will be found in print and social media, with four badges completing the set and automatic entry into the contest.”
Source: YouTube; scoop.it and 2d-code.co.uk
QR code marketing is on the rise everywhere, but the beer industry has embraced QR Code marketing with some very creative ideas. This video, by Billy from BillyBrew.com, takes a look at 5 different ways QR Codes are being used and walks you though each campaign’s experience. One liquor store and 4 breweries are featured (including the Belgian Beer Ranger hip-HOP music video)
Here is a video on Beer Mapping with QR Codes, not sure what Beer Mapping is even after watching the video.
Make sure to check out our posts on beer and QR Codes; Heinkein and Sam Adams
Read the comments on BillyBrew.com original posts for some excellent creative QR Codes uses brewers are using. (several bottles of home-brew given away have QR codes on them, Iron Horse Brewery puts them on their bottle caps and more)
Also check out this Wikipedia post on the oldest consumer protection law (1487); Reinheitsgebot German Purity Law! In the original text, the only ingredients that could be used in the production of beer were water, barley and hops. Real beer is made with Barley, not Wheat or Rice, make sure your brewer supports the ‘Reinheitsgebot’! In May 1988, an EU (say is out load as one word) ruling led to the Reinheitsgebot being lifted, allowing ingredients beyond what was listed in the Biersteuergesetz; this meant that anything allowed in other foods was thus also allowed in beer. ‘Budweiser’ could now be called beer in Germany. The lifting of the Biergesetz, however, only concerns imported beer. Beer brewed in Germany still has to abide to it, that is one of the reason German beer is still the best. I have had some very good malted wheat beverages, but please don’t call them beer! Maybe we could call them ‘Weer’ or “WeissBeir” and beverages made with rice, like Budweiser, could be called ‘Reer’ or “ReissBeir”. Home-brewers using rice could then ask “How do you like the taste of my Reer?”
A crown cap, reading "500 Years of Reinheitsgebot in Munich (since 1487)" on a bottle of German beer
The World’s first QR coloring book promoting art activities and QR Code technology. The book features a QR Code to be scanned for art activities in Moscow, Paris, Zurich, Tokyo and city selected. The pictures to be colored are a true graphic of the QR Code on each page.
Source: www.qrcodesgonewild.com
Great article featuring 34 business card designs, check it out here: http://naldzgraphics.net/inspirations/qr-code-business-card-designs/
Source: naldzgraphics.net
