Art Bouvier, Papa Roux, Designer of the Papa Roux Amazing HAND-DRAWN QR Code sent me an email and another fantastic amazing COLOR QR Code featuring the Indianapolis City Market; http://www.indycm.com/qr1. Try it – it does scan and it makes me hungry at the same time!
Here is his email;
Recently I was contacted by a guy in California who runs a QR design shop or something. Said he found out about my hand-drawn QR code through your blog.
Thanks for blogging about me. The QR code was really something I did sorta for fun, and to see if it could be done. Being slightly knowledgeable about programming limitations and such, and reflecting on just how error-tolerant QR codes are in the wild, I found myself imagining the code to scan and decode a QR code. It became obvious
that it would only be practical to establish the boundaries and sizing (thus the corners, etc), and then extrapolate the area of the code and analyze quadrants, rather than look for hard lines. And while you’re at it, that’s only possible if you look for average contrast differences, rather than hard black and white.
And while you’re at THAT, of course, why not just discard color altogether, and simply go with pure contrast?
And so, we end up with a new code, one that hits mainstream media advertising TOMORROW in the most popular local rag, as part of a major Super Bowl advertising campaign. And then, by Feb 1, fifteen more similar to it are part of a gallery full of three-foot square canvas framed pieces in yet another major super bowl media event.
Fantastic QR Code – keep up the good work.
Source: Papa Roux Po-Boys and Cajun Food, tel 317.603.9861, 10th & Post Road, East Side of Indy