Run on the Question Bank
Traditional product packaging communicates the most important facts about a product leaves the retailer and store staff to answer the intimate and personal questions that consumers need to know before purchasing an item. This question bank has immeasurable value to suppliers and retailers but has never been fully tapped because very few stores have the resources to record and document consumer inquiries. Finding a way to unlock the consumer questions bank and respond to them has been a marketers dream for centuries and it looks like Rite Aid just made a giant step forward.
Rite Aid has launched a very limited program that places a virtual product expert at the shelf and seems designed to address the problem of knowledge loss from fragmented customer interactions.
The “Ask Alex” or “Informacist” program gives customers a chance to ask a virtual product expert the same questions they would ask a store employee and receive answers in real time. To call the expert customers simply scan a product QR code with their smartphone and “Alex” comes up on a mobile site. Once on the site customers can explore product information, ask questions, and claim a special offer. If successful, Rite Aid will have found a way to centralize customer inquiries, document the most asked questions, and respond to each on an individual level.
Time will tell if more suppliers and retailers like Rite Aid will begin to use the mobile device to truly communicate with customers. One thing is clear, the days of one way marketing are finally coming to a close. As two way communication becomes more viable with mobile devices, virtual avatars, and interactive campaigns there will be a run on the consumer question bank with high rewards for the companies that reach it first.
Source: Online Submit Post - Paul Hudson Simons
Poet and multimedia artist Charly “the city mouse” Fasano to release an interactive book of poems using QR Codes.
‘Excuse Me, I Think You Dropped Your Dreams’ is the newest book of poems by Charly “the city mouse” Fasano to be released by Fast Geek Press on June 1, 2012. It is a multimedia book that allows the reader to interact with the poems by scanning QR Codes with their “smart” phone to access Fasano’s self produced short films and recordings. Usually seen adorning billboards, print ads and concert flyers, the QR Code is used by Fasano as a tool to bring his art together in one place by integrating print and digital media.
The poems, films and recordings included in ‘Excuse Me, I Think You Dropped Your Dreams’ are Charly “the city mouse” Fasano’s examination of what he calls the “American mental recession.” Fasano explores the notion that the last decade has not only been economically recessive but dominated by cultural devaluation and self destruction. It is Fasano’s brain movie about how the world was and what it has become.
Charly the city mouse Fasano is a poet and artist from Denver, Colorado. He read his poems with and shared the stage with bands like Lucero, Drag the River, Crime in Stereo, Madson Jones, Land Lines and The Queers. He is the founder Fast Geek Press, Pretend You Can Reab audio zine, and As Well As Magazine. He has released a vinyl EP, a CD, two cassette tapes and two books of poems. Fasano’s poems have appeared in Yellow Rake, Lubricated Magazine, Syntax Magazine and Growing Strange Magazine. His latest book of poems, Next Analog Broadcast (2011) was published by Sunnyoutside Press.
Here’s a link to the storefront
For more art, audio and films go to:
Source: Charly Fasano
This is an original work created on the 160 square meters of fence that hides the renovation site of the municipality of Besançon. 160 m2 fully covered with QR codes to discover not only photos or videos of Besancon, but also a range of touris, local heritage, and historical information.
From there all you need to do is hold your 3DS up to the QR Code and Black Yoshi will burst out of the code.
A large QR Code has been seen at many of London’s most famous tourist attractions. The organizers of QR World Expo are promoting the world’s first QR Code exhibition to be held in London later this year. The QR Code resolves to the QR World Expo website where visitors can register their interest for the event.
The designer forgot the security white zone around the code, so you won’t always be able to scan the code.
Source: 2d code
Check out more photos at: http://mysimplelittlepleasures.blogspot.com/2011/12/notd-newspaper-nails-round-1-qr-codes.html
Amanda Jonovski, a graphic design major at Notre Dame, decorated her graduation cap with a QR code that links to her online portfolio: http://www.behance.net/AmandaJonovski. Contact her at LinkedIn: http://www.linkedin.com/pub/amanda-jonovski/1b/52a/115
Source: ABC News