Applebee’s QR Code® enabled campaign Table Cat QR has seen a very high level of activation — 30,000 in the first months, and 65,000 to date — indicating its popularity with the public. Printed material at the table utilizes a two-dimensional code that delivers a page with a Persian cat that tells jokes for two minutes.

Applebee’s campaign and the landing page don’t disappoint unlike so many QR Codes® that lead you to a page that makes you wonder why you bothered. Too many campaigns lead to a page asking you to opt-in to a list but offering no reward or incentive?

The agency that came up with both the lunch guarantee and QR campaign reports that their client saw a 10% increase in lunch traffic and nearly a 5% rise in total lunch sales during the campaign.

Check out more Table Cat Videos on YouTube

Source: mailprint.com