At various places in Rotterdam, Netherlands QR Coded bananas are appearing. The bananas have been found on the Coolsingel and the Central Station. Who distributes the bananas is unclear, but the action is probably an advertising campaign.
On the banana is a sticker with a QR code. When it is scanned you go to the facebook page: Waar-komt-die-banaan-vandaan (Where did that banana come from?) The mystery was revealed Dec. 14 2012 on the Facebook page. The QR Coded banana campaign was successful guerrilla marketing for Rotterdam Fairtrade. The successful campaign was conceived and developed by the marketing agency W&I Consultants. The bananas were supplied by the Plus de Esch, who is the largest exclusive seller of Fairtrade bananas in the Netherlands.
See the Facebook Media page for more photos.
The bananas are found in the most diverse areas: from metro Town Hall, to Pathé cinemas and Erasmus University. Also, some bananas are in a bunch, while others are just a single banana.
If we are not careful this could easily become a world-wide phenomena.