Berliner Weisse Ale QR Code label

jimdhaem Posted on February 11, 2012

Crabtree Brewing’s German-style sour wheat called Berliner Weisse Ale, features a massive QR code ® on the label — a code so big that only the name, its alcohol content and some other regulatory mandates can fit in around the edges. That way, anyone who is thinking about buying the ale, or anyone who is already drinking it, can scan the code and go directly to a video message from the brewer.

The video will be embedded on Crabtree Brewing’s website, but it won’t be visible to anyone who hasn’t linked directly to it using the QR code ®. This is why I did not post it here, if you wish to see the video, scan the code, or better yet buy the beer and then scan the code. I really wonder if the QR code ® on the actual bottle will scan due to the curved shape of the bottle and QR code ®. I made a QR Code ® coffee cup with a very large code on one side and a smaller code on the opposite side. The large code will not scan, but the smaller one does.

Notice that nowhere on the label does it say ‘beer’. It is made with wheat; so it is a Weisse Ale, not beer, which is made with barley! This brewer gets it, they follow the oldest consumer protection law (1487); Reinheitsgebot German Purity Law! In the original text, the only ingredients that could be used in the production of beer were water, barleyand hops. Real beer is made with barley, not wheat or rice, make sure your brewer supports the ‘Reinheitsgebot’, if he doesn’t tell him “I’m not buying it!” See my post about Ranger beer for more info.

Source: blogs.westword.com