To advertise the Box project space, they created a 3D expanded QR code in perspective which is only readable from one point. At this point all the individual elements align to form a 2D QR code on the screen of your smart phone. The QR reader then leads you to the website.
*project for the MACD of the CSM art college.
Designers: Hanna Bischof, Emma Kalkhoven, Christos Kontogeorgos,
Manolis Mavris, Konstantinos Mouzakis
music: Battle of Bongo Hill, The Herbaliser

Here is the making of video:

Source: Vimeo & tag.microsoft.com