Found out about this unique QR Code campaign on LinkedIn, found many articles about the race on the web, but not about the QR Code T-shirts, I guess the local press doesn’t know what a QR Code is. Here is what Will Bengtson, CEO of QRt.co told me:
“Qrt.co approached the Braden Aboud foundation about using Custom QR Codes in their marketing strategy and designed one with their logo in the middle. We also offered to help them come up with ways to continue using the Custom QR Codes to better engage with the community. The BStrong Run/Walk was their next big event to raise funds for the community so we collaborated and decided to create a Custom QR Code for the race day shirt. The Custom QR Code used their Run/Walk logo, bright colors, and their dove logo in the inner corners as overlays. The shirt was printed with it on the front measuring about 12 inches by 12 inches. The shirts were bright yellow and the majority of the QR Code was bright pink. The resulting QR Code in the shirt scanned and took people to the foundation website, http://bradenaboud.com. The shirts were a HUGE hit with the community which brought people to register just so they could get a shirt. There were even several registered runners who paid twice to have two shirts. Extra shirts were ordered and can be purchased at the foundation headquarters. On the day of the race, QRt.co provided race day check-in Custom QR Codes which allowed everyone in attendance the ability to scan the code to check-in on Facebook. The QR Codes were encoded to launch your Facebook app on your smartphone and check you in.”
The race brought in about 7300 participants which was around 2000 more participants than the year prior! It was truly a sea of Custom QR Codes and a true “mobile” marketing event.