Just received an email about the movie BRANDED. Contains a large artistic QR Code by www.uqr.me, It links to a (strange) video that automatically played on my Android phone. A great marketing campaign for what could be a good movie. Check it out; scan the QR code.
You may wish to click on the QR Code image if you are interested in how to automatically play a Quicktime mp4 video on a mobile phone. Simply display the source code and you will see how easy it is.
Source: Branded movie email list