London based designer Paul Cocksedge was paired with a chocolatier to create an interactive chocolate sculpture for the 2012 London Design Festival. International chocolatier Hotel Chocolat has stores in New York, Boston, Europe and all over the UK; collaborated with designer Paul Cocksedge to create a chocolate sculpture made from 1,000 pieces. When scanned you are rewarded with a voucher that can be exchanged for a complimentary, limited edition chocolate box at their London’s Covent Garden store. Hence the sculpture’s title – “Gift”. The QR Code will preview at the V&A on September 14th 2012 and will then be on display at the Dock, Portobello Dock, 344 Ladbroke Grove, London, W10 5BU.

Source: 2d code