Fizz Creative’s Promotional QR Coasters selected as one of the finalists for PaperSpecsGallery.com‘s Take Note Award for Quarter One 2012. Jasen Melnick and Katie Major, the principals at Fizz Creative, created this outstanding set of four coasters as a self-promotion piece to introduce potential clients to their personalities, their design firm, and their love for beer and wine.
To their creative credit, each coaster in the promotional package had a unique code that sent users to different landing pages on the Fizz website. The copy on the coasters teased you with a different description that could have been a type of beer or wine. You scanned the code to get to the equally fun answers, food pairings and a peak at the personal sides of Melnick and Major.
“We thought it would be more interesting than just going to a static home page. You read one side of the coaster and try and guess if the copy is describing a beer or wine based on our personalities or what it might be. When you use the QR code, you’re able to interact with the website in a stimulating and attention-grabbing way,” explains Major.