Press Release: ”HELSINKI (7th June, 2012) – Digital Foodie, a Finnish startup based in Helsinki, has been working together with the Helsinki Co-operative Society Elanto of S Group, to turn the walls of some of the busiest commuter locations in the capital into virtual stores. On Monday 4th June, the walls came to life with virtual displays of a selection of products with barcodes which customers can scan using Foodie.fm and get home delivery. Orders made before 3pm can be delivered the same day.
“Finns love their mobiles and technology that makes their everyday-lives easier. Now with the virtual stores, Foodie.fm users can order food while waiting for the metro or tram for example. S Group has been running personalised online stores with Foodie’s technology for a while now and the new virtual store is a natural extension to their service,” explains Kalle Koutajoki, CEO of Digital Foodie.”
It looks like www.foodie.fm is using QR Codes to download the foodie.fm application to the mobile device and then using UPC barcodes for the actual ordering process.