Harry’s Bar wanted to increase beer sales during Happy Hour, and let shy Singaporians meet new friends, making Harry’s Bar more social at the same time. Enter the QR code. Harry’s “Bottle Message” QR Code® on a bottle. Buy a beer, scan the QR code tag on it and type in the message you want to send to the other person. Then buy another beer, flip the QR code tag and place it on the just bought beer and send it to the person you wish to talk to. When they scan the QR code a chat opens between the two of you… and the bar just sold you two beers. Win!
Beer sales at Harry’s Bar doubled after it introduced this new communication tool.