Link.me has provided a report that shows longevity statistics on a QR Code placed on the back of a book cover for HarperCollins’ L.A. Candy, by Lauren Conrad, in 2009. The results are revealing that the campaign is still strong and currently is gaining almost 500 unique scans monthly.
HarperTeen have published the book in different countries of the world and placed different QR Codes on the book cover, but all of them are directing the user to the same mobile website lacandy.mobi which uses the link.me platform.
From School Library Journal;
Grade 9 Up—After high school, two best friends move to Los Angeles hoping to start “a new and amazing life,” but their existence is anything but glamorous. Jane is an intern for a famous event planner and Scarlett is a freshman at U.S.C. However, things change quickly when a TV producer asks them to be in a new reality series along with Madison and Gaby, following their lives as they try to make it in L.A. After signing on, the two friends move into a posh apartment and get into the hottest clubs. Scarlett is skeptical about all the attention, but Jane enjoys being in the limelight. When Jane becomes the show’s star, Madison is jealous and plots to bring her down. By story’s end, Jane learns that having cameras follow you everywhere isn’t what it is cracked up to be. The cliff-hanger climax indicates that there will be more to come. Conrad writes from experience (she stars in MTV’s The Hills) and the result is a light read that will leave readers wanting more. The novel contains underage drinking and sexual liaisons, activities that are realistic for the lifestyle of the young women portrayed.—Shannon Seglin, Patrick Henry Library, Vienna, VA END
Source: 2d code