Marketing Beer with QR Codes
Posted on January 21, 2012QR code marketing is on the rise everywhere, but the beer industry has embraced QR Code marketing with some very creative ideas. This video, by Billy from BillyBrew.com, takes a look at 5 different ways QR Codes are being used and walks you though each campaign’s experience. One liquor store and 4 breweries are featured (including the Belgian Beer Ranger hip-HOP music video)
Here is a video on Beer Mapping with QR Codes, not sure what Beer Mapping is even after watching the video.
Make sure to check out our posts on beer and QR Codes; Heinkein and Sam Adams
Read the comments on BillyBrew.com original posts for some excellent creative QR Codes uses brewers are using. (several bottles of home-brew given away have QR codes on them, Iron Horse Brewery puts them on their bottle caps and more)
Reinheitsgebot German Purity Law
Also check out this Wikipedia post on the oldest consumer protection law (1487); Reinheitsgebot German Purity Law! In the original text, the only ingredients that could be used in the production of beer were water, barley and hops. Real beer is made with Barley, not Wheat or Rice, make sure your brewer supports the ‘Reinheitsgebot’! In May 1988, an EU (say is out load as one word) ruling led to the Reinheitsgebot being lifted, allowing ingredients beyond what was listed in the Biersteuergesetz; this meant that anything allowed in other foods was thus also allowed in beer. ‘Budweiser’ could now be called beer in Germany. The lifting of the Biergesetz, however, only concerns imported beer. Beer brewed in Germany still has to abide to it, that is one of the reason German beer is still the best. I have had some very good malted wheat beverages, but please don’t call them beer! Maybe we could call them ‘Weer’ or “WeissBeir” and beverages made with rice, like Budweiser, could be called ‘Reer’ or “ReissBeir”. Home-brewers using rice could then ask “How do you like the taste of my Reer?”
A crown cap, reading "500 Years of Reinheitsgebot in Munich (since 1487)" on a bottle of German beer
Categories: QR Code Art, QR Code Fun, Use in Advertising
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