New Belgian Brewing Company 12 Pack QR Code

jimdhaem Posted on January 30, 2012

New Belgium Brewing’s new Ranger IPA 12-packs feature a QR (quick response) code, which allows users to get instant access to all things Ranger. By scanning the QR code, found in two spots on the Ranger 12-packs and in national full-page New Belgium advertising, Ranger fans can follow their local New Belgium Ranger, learn about music, food and even see food pairings that go with Ranger. There is a music video (hip-HOP, of course) featuring New Belgium Rangers for the truly committed. Check out our post on Marketing Beer with QR Codes to see the video.

“Although we sometimes refer to smartphones as electro-leashes, they sure do make life easier and they can be pretty entertaining,” says New Belgium spokesperson, Bryan Simpson. ”These QR codes are a great way for people to learn more about Ranger and New Belgium events happening near them. It’s so simple—just scan and, voilà, Ranger comes to life.