QR Code Beer Mug

Freedom Brewery has released new tankards as an alternative glassware option for customers – including a unique QR code for drinkers with smart phones.

The tankards are believed to be the first glassware within the UK to incorporate a QR code, which can be scanned by smart phones and directs straight to the Freedom Brewery website. The codes have also been incorporated into new bottle label designs.

I would probably like a craft brewed by hand, not mass produced by machine, beer!

Source: Society of Independent Brewers