Consumers craving a Burger King combo meal in Salt Lake City now need look no further than their smartphone to pay the bill. Burger King Corp. announced today it is testing a mobile payment service in 50 of its locations in the Utah capital and surrounding metropolitan areas.
The BK payment app allows consumers to purchase and use a reloadable mobile BK Crown Card. Burger King is using mobile commerce technology provider Firethorn Mobile Inc. for the mobile payments pilot. The payment application uses First Data Inc. for payment processing.
“The customer scans the QR code , the payment is processed, and the virtual gift card is debited and immediately updated with the new balance,” says Chip Fishburne, vice president, business development and marketing for Firethorn. When the balance gets low, a customer can reload the virtual card by logging into the app and entering credit or debit card payment information, which is not stored in the app, Fishburne says.