QR Code Cavaliécran

Since June 2011, the brewery “Brasserie de Bretagne” has been providing a new interactive promotional system called “Cavaliécran”. Set on beer pumps, small screens stream messages to customers and display QR Codes offering the consumer the opportunity to play and win a drink.

An innovation made in Britain now to be found in NY, Tokyo, Paris, Quimper and soon close to you !

Source: BookBeo

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