Hikers who walk on the trail around the Farm Penn da Benn, Brouel, Senna, Morbihan, will have to rub their eyes, ruminating cows on the meadow do have a QR code printed on aluminum necklaces. Simply scan with a smartphone and then displayed on the screen, a scratch game: the Gratt’Meuh. Using their finger to check three boxes: if three cows appear, they win! The hiker can go to the farm to get his prize: a liter of milk and 4 yoghurts. All players of the 2012 season will also participate in a grand prize drawing to win a stay in the cottage on the farm. Innovation in marketing, Gratt’Meuh might be all the rage in the weeks and months ahead. Yet it began as part of a simple hoax. In September 2011, a band of Vannes, crazy mobile technologists, had proposed to the firm Penn Da Benn to use his farm store selling direct to shoot a video hoax. They made believe that a farmer had his cows painted with QR Codes to attract customers. It went viral on the internet with 65,000 views so far. Gaëlle and Fabrice Menard, organic farmers, took the joke literally. The hoax came true and the farm of Penn Da Benn, created the world’s first QR Coded cattle.
Discover the farm in the heart of the Marshes Nature Reserve Senna! (hiking tours, ornithological reserve) Gaëlle and Fabrice Ménard welcome you every day – even on Sunday – from 17:00 to 18:00, to see, watch, participate in milking and animal care. You can also find and buy different farm products (milk, yogurt, rice pudding, egg pudding, semolina pudding, Tomme marshes). All products are from organic farming (certified by Ecocert F-32600).