A group of nine restaurants, bars and hotels in London, including Ponti’s Italian Kitchen, will be the world’s first businesses to use SmartBox, a new interactive table talker that uses QR Codes to improve CRM while allowing customers to enter competitions, take part in loyalty schemes and much more.

SmartBox is a new product made by zappit; the NFC, QR and mobile payment technology firm. Branded to match the venue it is in, SmartBox sits on a restaurant table top or in a hotel room working as a data capture device that enables tailored communication with customers and drives transactions. A customer simply scans the QR Code on SmartBox and is taken to a mobile website that features a loyalty program, information about forthcoming promotions and contests.

Source: www.sourcewire.com & 2d code