Eye Shadow set Urban Decay Book Of Shadows IV includes QR Codes that link to makeup videos and it includes a tiny speaker for the phone!
From their site:
“A mirrored compact of 16 eye shadows, including 10 new shades and “QR” codes that let you use your phone to access Urban Decay’s exclusive how-to videos.
What it does:
This much-awaited collection of 16 eye shadows includes never-boring neutrals, provocative hits of shimmer and vibrant hues, as well as a Book of Shadows first—a portable speaker and how-to videos that reveal Urban Decay’s five newest looks. All you need is a phone with a camera and a web browser to scan their QR (quick response) codes and instantly download videos. Pick your look, scan the corresponding QR code, plug your smart phone into the speaker, and drop your phone in the cradle. Then, open the drawer of shadows and recreate the look right along with the how-to video. This kit also include a 24/7 Waterproof Liquid Eyeliner, a travel-size Eyeshadow Primer Potion, and a travel-size Supercurl Curling Mascara.”