Video shows how to integrate QR codes with GPS.

Find the closest Mazda dealer by scanning a QR-code in a magazine ad. The link in the QR code starts up the Layar Reality Brower in the Mazda content layer. When you find the one you want select more information, directions or simply call them with one click. A great example of how the Layar Reality Browser can be used in an relevant manner in traditional media.

Source: YouTube