QR Code ® Artist

OneXOne (pronounced One on One) is a non-profit foundation committed to improving the lives of children around the world, with a focus on water, hunger, healthcare, education, and play. The organization has done an impressive job enlisting big-name ambassadors like Matt Damon and the cast of Entourage.

Last year OneXOne asked media agency Engageia to help them execute a unique campaign: shaving QR codes into the backs of the heads of their “hope” agents–high school and college students. Scanning the codes allowed supporters to donate $5 by text message or credit card.

Categories: QR Code Fun, Use in Advertising