The New Zealand brewing company Yeastie Boys has created QR Coded open source beer! They provide the recipe for their Digital IPA via a QR Code label on the bottle. Digital IPA is an India Pale Ale that features five QR Codes on the metallic blue label. The five QR Codes link to different web pages including Facebook and Twitter accounts but one of the QR Codes resolves to the full recipe of the beer, which may make Digital IPA the world’s first commercial open source beer.
New Zealand brewing company Yeastie Boys received a gold medal for their label design. They were awarded gold for their open source Digital IPA in the Packaging Class at the Sutton Group Brewers Guild of New Zealand Beer Awards held August 2012.
Christchurch design company Deflux worked on the label for Digital IPA – a beer named after a 1978 song by post punk band Joy Division – after the Yeastie Boys mentioned they wanted to make the recipe open source.