Erarta in St Petersburg, a contemporary art museum and gallery, features QR Codes that allow visitors to select which language to use to learn about the artwork, artist, suggest a second name for the piece and order a reproduction.
When a visitor scans the code they’re directed to a landing page for that piece of art with an image to show they’re in the right place and the ability to choose what language to view the information in.
They also get a menu with four options currently, including ‘biography’ with details about the artist and ‘second name’ enabling users to suggest an alternative name for the work.
Next comes ‘art-literature’ allowing anyone to write a few lines, in essay or poetry format, about what they see, how they feel about it etc
Then, if Erarta likes what they’ve written they publish it for all to share which, says Vadim Varvarin, president of the Erarta Fund:
“Helps all our guests build more of a personal connection to contemporary art.”
The fourth and final option is ‘Take Home’ where the museum’s workshop creates a reproduction of the work of art to any scale so the user can own it.
The screenshot below shows what users see after scanning the QR Code®: