This is amazing, scan the QR Codes in the video. They look like they won’t scan, but they scan amazingly fast. This technology could be a game changer for QR Codes and video advertising. True interactive television using a smartphone.

The innovative software solution for QR codes in movies and videos. QRmovie brings adaptive QR-codes to digital projection screens and televisions. QR codes as a direct response channel can now be integrated into all forms of movies. It does not matter whether it is a TV spot, a digital advertising space or a movie screen.

The adaptive QR codes are readable by all standard QR readers. Designed as a plug-in for Adobe ® After Effects QRmovies are not limited to specific formats or applications. Individual sequences, scenes or whole movies can be staged and integrated individually.

From nerdindustries.com site:

• 1 billion people have smartphones.

• 800 million surf the Internet with their mobile phone.

• 86% use their phones in front of the television.

• 29% of all smartphone users would scan a code, for more information or specials. *

  Source Microsoft Mobile Phone Study 2011

Source: 2d code and nerdindustries.com