Heal the Bay teamed with the City of Santa Monica to create 500 eye-catching new trash receptacles to remind beachgoers “Toes in the Sand, Trash in the Can.”
These cans also boast a QR code that links smart phone users to the new Santa Monica Beachcast. Once on the mobile website, users can assess the water quality of the day via Heal the Bay’s Beach Report Card and also sign up for an upcoming beach cleanup. Also available: The latest weather conditions, community Twitter updates and emergency contact information.
The SM Beachcast also invites users to upload and share their favorite beach photos via Instagram, using the tag #SMBC.
Source: Heal The Bay