Sportsgirl goes Mobile

Sportsgirl, one of Australia’s well known fashion labels has launched a ‘QR Code® window shop,’ that allows customers to purchase products without entering a bricks and mortar store. This latest concept works by the use of the Sportsgirl QR code system. Sportsgirl products are displayed in the shop’s windows, and customers can scan the product’s QR code with their smartphone, iPhone or iPad to make an immediate purchase.

Interesting concept, is this the future of retail?

Source: The Meda Pad

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