To support the truWALKzero collection at retail, Rockport will also introduce a global integrated marketing campaign in 2012 including. a consumer contest for a trip on a zero gravity flight (in the US & Canada) with a pair of truWALKzero shoes for themselves and a guest by entering at Rockport.com, Rockport.ca, in select Rockport stores, via a QR code, a text message or email. Additionally the launch will be supported with in-store window displays, and a social media campaign. truWALKzero footwear have suggested retail values between $120 and $140, and will be found at Rockport retail stores worldwide and select mid-tier retailers, as well as through Rockport.com beginning April 2012.