Vodafone Romania are using QR Codes in Victoriei station, Bucharest. The ‘digital library’ allows passengers to scan a QR Code on the book’s spine and download a pdf, ePub or audio version to use on the train.

Throughout the month of October, riders who visit Victoriei station will be able to scan QR codes and dwonload ebooks and audiobooks. This project, which was launched in collaboration with Editura Humanitas, offers readers samples of 49 ebook titles in Epub and PDF as well as 10 audiobook titles. You can find the ebooks here, The selection is a mix of original and translated works.

This is really nothing more than a marketing ploy. I think it would have been better if they had offered free public domain titles instead of a limited number of samples.

In another part of the station they have created a digital florist where commuters can scan a QR Code on a virtual bouquet of flowers and have them sent anywhere in the world with an appropriate message.

Source: 2dcode and the-digital-reader.com