To assist with the unveiling of their new car model, Volkswagen employed the “mother of all vehicle wraps” in a QR campaign that created buzz with interested drivers around the country (Germany). If you went up to the car and actually scanned the QR code, you received an exclusive first look at the new model. Did the promotion work? Well, 5,500+ people scanned the QR code. The promotion certainly garnered Volkswagen a lot of online interaction and attention.