Newcastle is placing QR codes on tap handles in bars where their products are available. Copy around the QR codes encourages consumers to scan the QR code to find the nearest Newcastle beer.
When consumers scan the code, they are directed to a landing page with an arrow that points towards the tap handle and reads, “There it is.”
The content is simple, but effective in driving home the message that consumers do not need to go on a hunt to find hand-crafted beer – it is already available where they are.
The Qr Codes are from http://smartyt.ag/
