Newcastle is placing QR codes on tap handles in bars where their products are available. Copy around the QR codes encourages consumers to scan the QR code to find the nearest Newcastle beer.
When consumers scan the code, they are directed to a landing page with an arrow that points towards the tap handle and reads, “There it is.”
The content is simple, but effective in driving home the message that consumers do not need to go on a hunt to find hand-crafted beer – it is already available where they are.
The Qr Codes are from http://smartyt.ag/
Source: Newcastle Brown Ale shakes up engagement via mobile bar codes – software and technology – Mobile Commerce Daily.
A California sushi restaurant; Harney Sushi’s will print edible, water-based ink quick response (QR) codes on rice paper wafers and serve these codes on its sushi. The QR code will take customers to the National Oceanic and Atmospheric Administration’s FishWatch website, which will provide diners with information about the fish they’re consuming, sustainable species on Harney’s menu and the latest news coming from the sustainable seafood world. The initial launch will utilize just one code that will lead to the FishWatch homepage, but the program will eventually include species-specific codes.
Source: Environmental Leader
German Cinemas let people experience how homeless people feel in winter – live at the movies. They turned dow the air conditioning and let people donate using QR Codes on the blankets! (1:28 in the video)
2dcode; ” Marks & Spencer is targeting Mothers’ Day shoppers at Westfield shopping centre with a QR Code made from fresh flowers. The sixteen by thirteen feet display is made from ten thousand fresh flowers including Cymbidium Orchids and Pink Avalanche Roses (image below). The QR Code resolves to a mobile site where shoppers can win a year’s supply of flowers and purchase a Mothers’ Day bouquet direct from their mobile. The QR Code (video below) will be at the shopping centre between 4th and 10th March and at the conclusion of the event the flowers will be used to create compost in line with the company’s objective to become the world’s most sustainable major retailer by 2015.”
9,457 flowers. 1,200,000,000 pixels. See every petal of the world’s first Blooming QRCode in this GigaPixel photo by Visualise (Deep Zoom Panoramas, Interactive Tours, 360 Photos and 360 Video)
You can zoom into each ande every flower or zoom out to see the creative QR Code!
Source 2dcode & Visualise
Scanimalz are a collectible of plush stuffed toys bringing your kids a fun & safe way to enjoy what they love: toys, technology & playing games! Scan the codes to play games and earn points.
Their free app is launching March 15: http://www.scanimalz.com/
Brazil’s largest youth and student travel organization Central de Intercâmbio has a print campaign running showing flags of the world composed from QR Codes. The idea is that students can cut out the ads and use them as pocket travel guides. The large QR Code in the Spanish flag below resolves to a mobile site with comprehensive information on the city of Madrid.
Source: 2d code