My local TV station WZZM 13 created an iPad app and a simple QR code to download the app while watching TV!

I think the best QR Codes for TV application will be created at Visual Lead or QRMovie (amazing).

Here is my black WZZM 13 app Qr Code with logo!

On a black background this QR Code may need a small white border to outline the quiet zone for optimal scanning.

Source:  YouTube