I orginally posted this story, but now thanks to the magic of Googler Translation, the truth has come out. It was originally a HOAX that went viral, over 50,000 views, but now has become a reality!
Check out this Google translation (use Google Chrome) from qrdresscode.com site:
“Video with these funny cows “in play” toured the world in 5 days. We were surprised, amazed and even annoyed some animal advocates.
Bacon or pork? Journalists were hesitant, sometimes they published without verification, and sometimes we were contacted. After 25,000 views around the web in one week, the bet to surprise and convince them that these technologies can be used in unusual places won!
Or bacon, or pig. Cow! Neither completely true nor completely false … since the hoax will come true!
What is true in the video:
• These are real cows, in a real operating Morbihan farm
• Cows have really been stenciled after milking (edible ink of course)
• Cows were really scannable
• There is a real scratch game behind the QR code
What is not completely true:
• Gildas the farmer is an (excellent) actor
• The extras in the video are friends excited about this QR codes project in the meadow
And most importantly, what has become true since this video: Two Breton farmers using direct sales from home to the farm want to implement the technique (a “cell R & D” is currently at work in determining the appropriate quality of ”bio” paint coat) – (a farmer is one who hosted the filming in his firm Penn Da Benn to Senna )
The experimental operation of viral marketing was born in the heads of a group of crazy Morbihan, passionate tech news and new media indivudals. The truth? It was especially great time!
Here are the actors in this true-false news:
♦ Dress Code QR ( www.qrdresscode.com ): to have the crazy idea to tag cows
♦ Production Plural: communication agency in Lorient ( www.plurielle-prod.fr ): produced and directed as a TV report
♦ My QReation ( www.myqreation.fr ): the site that prints your t-shirts with your custom code QR: t-shirts produced the film
♦ The stories of the Giraffe ( www.histoiresdelagirafe.com ): personalized books for kids: provided the image of the Geek, the QR cow (from a book customized with qr codes)
♦ Imagypress & Mediaoptim ( http://www.imagypress.com and http://www.mediaoptim.com ) – PR Agencies and web marketing: QR Codes and new technologies enthusiasts, knew how to push information in the mainstream media
♦ Bookbeo: ( www.bookbeo.com ) – mobile marketing agency: has developed the scratch game “cows to scratch”
♦ The Behoc Gildas, our fabulous farmer, called Gildas Puget, actor in the troupe of brilliant street performers: “Quality Street” ( http://www.qualitestreet.com ). Run to see if they play near you (he played all over France), their shows are hilarious.
♦ Matilda Neyland: Translation and subtitling
♦ The “Creperie La Bretonne” in Vannes ( Facebook / LaCrèperieBretonne ): For an outstanding picnic held at the waterfront the day of filming
A big thank you to all friends “extras” Flo, Gaelle, Clarissa, Julia, Helen, Jean-Christophe, Jerome Thierry, Jean-Francois Michel, Loic Nicolas, Jacques & Pascal.
And special thanks to farmers who have so graciously welcomed our crazy ideas and turning our constraints.
Finally, thank you that the cows have recovered their natural color thanks to the Breton rain (what rain??)
Learn a little more …
The origin of the buzz
Calves, cows and QRcodes on BFM TV …“