The Frankfort Public Art Tour features more than twenty exquisite works of public art.
Using audio clips, photographs, video and QR codes, the Frankfort Public Art Tour is rich with media.
Each piece of art is assigned a number between one and 20 in the cell phone tour. Viewers can dial the tour’s phone number — 502-544-9356 — and punch in the corresponding site number to hear an audio clip describing the history and significance of the piece.
Spectators with a smart phone also have the option to visit the website by typing in the URL — www.frankfortpublicart.com — or scanning a QR code while on the tour.
Vist their website for to view an excellent use of audio clips to enhance the artistic experience.
Newcastle is placing QR codes on tap handles in bars where their products are available. Copy around the QR codes encourages consumers to scan the QR code to find the nearest Newcastle beer.
When consumers scan the code, they are directed to a landing page with an arrow that points towards the tap handle and reads, “There it is.”
The content is simple, but effective in driving home the message that consumers do not need to go on a hunt to find hand-crafted beer – it is already available where they are.
The Qr Codes are from http://smartyt.ag/
Source: Newcastle Brown Ale shakes up engagement via mobile bar codes – software and technology – Mobile Commerce Daily.
Brazil’s largest youth and student travel organization Central de Intercâmbio has a print campaign running showing flags of the world composed from QR Codes. The idea is that students can cut out the ads and use them as pocket travel guides. The large QR Code in the Spanish flag below resolves to a mobile site with comprehensive information on the city of Madrid.
Source: 2d code
Created by Australian-based start-up of the same name, Sharetapes are physical cards that you can load with playlists from YouTube, Spotify, 8tracks and more. You can then share your playlist on other people’s smartphones via near-field communication (NFC) technology or quick response (QR codes) scanning codes.
To play your tape, either tap with NFC (recent Android, Windows and Blackberry devices) or scan with a QR code reader (iPhones and non-NFC devices).
It is too bad that the example code is only a number and not a YouTube video about the product.
This video show how much work is required for a mosaic Qr Code!
Rio de Janeiro began installing a series of QR code patterns onto its pavements on Friday 25 January in preparation for the 2016 Olympics, starting at Arpoador by Ipanema Beach. Created with the traditional black and white mosaic tiles that already line the streets in this area.
The Department of Conservation said it plans to implement the QRIO project at 30 locations across the city by the year’s end and 50 locations by July 2014 when Rio hosts the FIFA World Cup.
Sidney Haddad, founding partner of digital technology company Zóio, explained that the idea was inspired by designs from similar projects in cities such as Lisbon and Barcelona that have already adopted the code in Portuguese stones. “We tried to create something with the essence of being cosmopolitan, but with strong cultural roots. We propose to map the city with QR Code technology so that you can access information of a certain place without the need for signs, but through your mobile device.”
Source: YouTube & TheEpochTimes
The world’s largest golf facility, Mission Hills Shenzhen, China claimed a world record “human” QR Code. The QR Code was formed by almost 2,000 of their staff with umbrellas. I have not been able to find a scannable photo. The QR Code is supposed to resolve to a campaign website promoting sustainable eco-tourism and a prize draw. Umbrella QR Codes seem to be fashionable at the moment, like this one from Taiwan.
Source 2d code
When a person suffers cardiac arrest, most people don’t know what to do. That’s why the Dutch Heart Foundation developed an IPhone app. The IPhone app provides audio support for performing CPR.
They wanted to encourage people to download the app by combining the problem and the solution in one visual. They developed a print ad with a QR-code, entirely made of real people.
Scan the picture, if you can or the video at 1:21 with a QR-reader and it will send you immediately to the app-store, to download the Dutch CPR app.
The IPhone app is in Dutch and the QR Code is difficult to scan, but it does scan (video at 1:21.)
Lego has announced its new Lego Mindstorms EV3 platform.
Lego Mindstorms EV3, expected in the second half of 2013 for US $349, features robust programming and expansion capabilities. Powered by the new Mindstorms EV3 Intelligent Brick, the kit will have new Linux-based firmware, an SD slot, a USB port, and a new infrared sensor. One of the parts of the new kit is the Intelligent Brick which shows a QR Code that is linked to a non-obile friendly website with a description of the Everstorm robot. The video on the site requires Flash 9, not mobile phone friendly!
A super large cake which bears a QR (Quick Response) code pattern is displayed at ‘Raffles City’ a mall in Beijing, capital of China, Dec. 31, 2012. The cake, which takes up a floor area of 36 square meters (387.5 square feet) and weighs three tons, was produced by Tencent, an Internet and smartphone value-added service provider, and Ebeecake, a local bakery. It took ten hours to create the QR code pattern piece by piece. By scanning the QR code pattern, smartphone users can download and install Tencent’s news service client onto their devices. (Images © http://www.news.cn/)
Piece by piece
Source: 2d-code & xinhuanet.com
The photographs below is a QR Code Installation created by Kieron Lewis, which displays his hoarding behavior and artistic creativity. The QR Code links you directly to his website!
Source: kieronlewis.com & twitter