Fizz Creative’s Promotional QR Coasters selected as one of the finalists for PaperSpecsGallery.com‘s Take Note Award for Quarter One 2012. Jasen Melnick and Katie Major, the principals at Fizz Creative, created this outstanding set of four coasters as a self-promotion piece to introduce potential clients to their personalities, their design firm, and their love for beer and wine.
To their creative credit, each coaster in the promotional package had a unique code that sent users to different landing pages on the Fizz website. The copy on the coasters teased you with a different description that could have been a type of beer or wine. You scanned the code to get to the equally fun answers, food pairings and a peak at the personal sides of Melnick and Major.
“We thought it would be more interesting than just going to a static home page. You read one side of the coaster and try and guess if the copy is describing a beer or wine based on our personalities or what it might be. When you use the QR code, you’re able to interact with the website in a stimulating and attention-grabbing way,” explains Major.
Source: YouTube & www.paperspecs.com
BottleMark creates custom bottle caps for anyone with an internet connection and a craving for uncommon art. QR Codes, photos, logos, labels, your grandma Ethel: they can and do print anything on a cap. Photo friendly, no color limit, and no minimum order. Just 12¢ each!
Source: BottleMark Blog
Can you spot the QR Code on the QR code on a limited edition beer from Magic Hat (Magic Hat +-). The QR code is camouflaged in the the design of the bottle label and led to a mobile website where consumers could leave comments about what they thought of the beer:
Giselle Abramovich of DIGIDAY states” Anheuser-Busch is tapping QR codes® in a new “Track Your Bud” campaign, which will include QR codes on all of Budweiser’s secondary packaging. When scanned by a smartphone with a QR code reader, visitors are taken to a campaign site that includes a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it. Consumers also have the option to text a keyword to a short code to be connected to the content. Budweiser places greater emphasis on the QR code than the SMS option.”
Source: DIGIDAY and Gunn Design